The End Of History
How are road kill, beer, and recycling synonymous of each other? On July 2010 Scotland’s largest independent brewery BrewDog pushed all boundaries and expectations by creating the “End of History” beer. It’s not the record breaking 55% alcohol level that makes it unique, it’s not even the outrageous $770 price tag. What makes this beer so different is the fact that only 12 bottles have been manufactured and each bottle comes with its own certificate and is presented in a stuffed stoat or grey squirrel. But not to worry, no animals were hurt in the process of making this product. Only road kill carcasses were selected to become beer cozys.
But beware, The End of History beer must be consumed with caution. Having a higher alcohol level than most vodkas this blend of art, taxidermy, and brewing must be consumed more as a fine whisky. Surpassing over mainstream ideologies BrewDog’s alternative brewing styles have reached beer fans around the world by producing new blends, flavors, and of course packaging that re-vives the drinking experience of even the most loyal beer drinkers.
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